TOMs Shoes
  • The TOMS Story
  • Corporate Social Responsibility
  • Civic Engagement Responsibility
  • Workplace Spirituality
  • Leadership in Organizational Culture
  • The Future of TOMS
  • About Team Two
  • Organizational Culture

LEADERSHIP & ORGANIZATIONAL CULTURE

Authentic Leadership at TOMS
Leaders utilizing this style of are described as
  • Not afraid of "being themselves"
  • Possessing high levels of personal integrity
  • Retaining a thorough understanding of their own values and priorities (Bauer and Ergodan, 2013)
"For two or three months of the year, I kind of do my own thing. That's one of my dirty little secrets: I take a lot of time off. I went surfing for a month in Costa Rica last November. I went to Uruguay and spent some time there. I'm going to Colorado for three weeks to go fly-fishing. Getting away from work helps me sustain my passion. And I do my best thinking when I'm on vacation. I'm not just sitting on the beach drinking piña coladas. I'm exploring and meeting new people. I'm getting inspired." (Mycoskie, 2010)
Picture
  • Mycoskie's legitimacy as a leader is related to the authenticity of his philanthropic message. 
  • draws high-talent employees to the firm
  • free celebrity "endorsements"
  • loyal customers and employees

Powered by Create your own unique website with customizable templates.